There’s Really Only One Main Secret to a Great Blog – the Other Secrets are Secondary

by brentriggs on August 13, 2009

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The secret to a great blog? Content.

Oh man… sorry. I know you were hoping for some nifty trick, an easy tip, a no-effort technique or some earth shattering revelation that would finally (and instantly) make you a great blogger. Haven’t you figured out those things DON’T EXIST?

Content, content, content. I’ve said this a thousand times, and I’ll say ten thousand more. Why? Because this is the essence of a great blog and minus great content, you have NOTHING.

You can link, you can comment, you can do advertising, you can spam, you can buy traffic… and all you will get is little temporary spikes in your blog activity but nothing LONG TERM and nothing LOYAL.

This is a point I will hammer on routinely from every angle imaginable. It is the HARDEST part of blogging, and the reason why 98%+ of all blogs fail and wilt away.

No amount of gimmicks, wishing or preparation (alot of people “prepare” endlessly but never “do”) can replace that number one, top priority, first in line, head of the class, king of the mountain, top of the pile SECRET to a successful blog: fresh, great, consistent CONTENT.

And what is content? Writing. Throw in some photos and video but primarily writing for the overwhelming majority of blogs. Some people try to shortcut the effort by tossing up a lot of photos, but even then, if you don’t have some purpose, some vision, some captions, and some good photography, photos are only going to take you so far.

Why is “content” a SECRET? It shouldn’t be. But given the amount of blogs that fail due to a lack of great content, it MUST be a secret. But not to my readers.

Given the importance of GREAT CONTENT, I’m going to continue to do series on this topic routinely. So guess what? Time for one now.

Folks, if this topic bores you… you’re in trouble as a blogger. If you think you have nothing to learn, you’re wrong (I learn every day; if you know everything about blogging, start your own blog and don’t waste your time on mine). If you think can NOT come with great content, you’re even more wrong.

Of course, if you simply don’t CARE if anyone reads your blog, then this series isn’t for you… maybe. However, you might be blogging to “chronicle” your life and family for future reading (or for future generations of your family). Wouldn’t you like it to be the BEST it can be so you can really enjoy it down the road? And if you are going to do something, don’t you wan to do your very best?

I don’t want to write just to hear myself “talk”. I want to write about what YOU want to know, what you want to learn, what YOU want to discover about great content.

Here’s a list I am beginning with for this round. Leave a comment, and add your questions, topics, difficulties, roadblocks and wishes for what YOU want to see me write about in this series. Now is your chance to get me to write about what YOU want. Don’t pass it up, then gripe when I don’t hit on your need.

Here’s what I’m planning so far:

  • The 10 basics of great writing
  • The Number One Secret To Creating Content… NUMBER ONE.
  • A great way to come up with topics
  • Ten types of blog posts the will fuel your creativity
  • How often should you post?
  • 12 ways to use, and not use, photos and video
  • What about when I’m “stuck” and can’t come up with a blog post idea?
  • 10 ways to promote your blog posts
  • What is best: one time posts or series of posts?
  • Five reasons to do regular features, 5 reasons to do random content
  • The 10 biggest mistakes in blogging
  • A dozen ways to MAKE TIME to blog
  • My Top Ten Daily Reminder List for Consistently Writing on Your Blog
  • What if I’m just doing a “family” blog and don’t care if I grow an audience?

That’s what I have planned… now help me add to the list with your questions, needs, difficulties and wish list…

I would be very grateful if you
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{ 14 comments… read them below or add one }

1 Jan April 1, 2010 at 8:06 am

I enjoy your blog and the many things you have to offer. I think, however, that there are exceptions to this suggestion of “good writing” being the secret to success. I do a design, decorating, craft-type blog. We crafters “skim”. We look for good pictures. We are visual and too many words tend to turn us off. Just wanted to share that with you. In the Home & Garden blog arena, pictures are #1.

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2 lauralei March 11, 2010 at 10:26 pm

i have just recently changed templates on my blogs and am working hard on content – this blogging business is harder than it first appears

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3 Jenny Matlock January 12, 2010 at 4:22 pm

I wonder if the content can really just be writing? I’m having someone do a blog redesign for me cuz mine looks like most of the others and I find it boring and chintzy. Since I started just writing (mostly humor) it seems like my readership is growing steadily so I hope it’s enough just to offer that. There are so many cooking, homeschooling, crafting, decorating sites… which worries me.

I really just want me blog to be all about making you feel something – whether it is laughter or tears or just sheer puzzlement.

I’ve been working a few things to see what the results were, kind of a study in statistics if you will and I have some new theories. Going to try McLinkey next week.

I’ll enjoy reading your tutorials in spare moments.

Thank you for sharing your knowledge.

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4 Lynda November 27, 2009 at 10:38 pm

Hello Brent,

FANTASTIC!

I’m not two hours old a member and already I’m chompin’ at the bit to get the information.

I’m quite new to blogging and want to learn as much as I can, I ‘hungry!’
~I had not even thought of posting a series with a theme, wow, great idea, thanks.
~ 10 ways to promote my blog … please share!
~ 10 types of blog types? What are they, this inquiring mind wants to know ;-)
~ Constantly writing in the blog? Really? WOW I thought once a day was good … ~ Is there such a thing as too often then?
~ Different ways to use photographs? Please expound on that …
~ 10 biggest mistakes in blogging, OH PLEASE reveal!

OK, I’m hooked ! You got me as a constant viewer ;-)

…..Lynda

P.S. I have the antique and vintage linen theme to my blog but have been so caught-up in learning about blogging that I’ve neglected my linens, so .. for the next while I (I think) I need to concenterate more on my theme … right?

I think I will also write about learning how to blog … is that appropriate?

Am staying tuned.

…..Lynda

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5 Tina Fisher November 7, 2009 at 12:35 pm

I am listening!!! :)

I feel like my blog is blah…like I don’t have a gimic, theme, or story and quite frankly, it looks pretty much like everybody elses.

I could use a little (probably a lot) of help on writing better or more interesting. I’ll be tuning in.

Tuning in…

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6 Surfie November 2, 2009 at 10:54 am

All those ideas sound wonderful! I can’t wait to read the other posts. I just started my blog today, and don’t really know what I want it to be “about”. I know I have a lot to learn about blogging and this site has been a big help already. Thanks!

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7 Michele September 29, 2009 at 12:06 pm

Oh Brent…. what a wonderful site. I have learned so much from you.
Thank you for sharing, and creating a place where we can go for good solid advice and ideas.

You are amazing…. just sayin’ :)

Your new #1 fan,
Michele

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8 brentriggs September 29, 2009 at 12:34 pm

Well that is very sweet of you… If everyone felt that way, I might actually be good at this some day… :)

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9 Ms Whit September 27, 2009 at 3:11 pm

I am interested in your topics. I need all the help I can get to make my blog work.

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10 Kimberly C. September 27, 2009 at 9:22 am

The Number One Secret To Creating Content… NUMBER ONE.

This is what I need to learn. My main reason for having a blog is to promote my Etsy shop. Is that bad?

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11 brentriggs September 29, 2009 at 12:34 pm

Of course not. It’s YOUR blog… you have it up for any reason you want…

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12 Angie August 24, 2009 at 11:36 am

so when will you be starting this series? I am really interested in some of your topics.

Angie

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13 brentriggs August 24, 2009 at 12:22 pm

Tomorrow!

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14 brentriggs August 19, 2009 at 2:18 am

Test comment

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